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Glamour photography is a genre of photography whereby the subjects, usually
female, are portrayed in a romantic or sexually alluring way. The subjects may
be fully clothed or seminude, but glamour photography stops short of
deliberately arousing the viewer and being softcore pornography.
Glamour photography is generally a composed image of a subject in a still
position. The subjects of glamour photography are often professional models, and
the photographs are normally intended for commercial use, including
mass-produced calendars, pinups and for men's magazines, such as Playboy; but
amateur subjects are also sometimes used, and sometimes the photographs are
intended for private and personal use only. Photographers use a combination of
cosmetics, lighting and airbrushing techniques to produce an appealing image of
the subject.
Early glamour modeling was often associated with "French postcards", small
postcard sized images, that were sold by street vendors in France. In the early
1900s the pinup became popular and depicted scantily dressed women often in a
playful pose seemingly surprised or startled by the viewer. The subject would
usually have an expression of delight which seemed to invite the viewer to come
and play. Betty Grable was one of the most famous pinup models of all time; her
pinup in a bathing suit was extremely popular with World War II soldiers.
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